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Email testing is something many senders overlook until they run into problems like emails going to spam, delivery failures, or low open rates.

I’ve had my fair share of issues with email deliverability, and testing tools have helped me catch problems before they became serious.

They help me check for spam triggers, verify authentication records like SPF, DKIM, and DMARC, and even track my sender reputation.

Curious to know what tools I’m talking about? I’ll walk you through each of them below and how to use them to improve your email performance.

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Email authentication is essential for keeping your communications secure and ensuring they reach the intended recipients.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is one of the most effective tools for this.

It helps protect your domain from spoofing and phishing attempts by verifying that emails sent from your domain are legitimate.

In this guide, you’ll learn what a DMARC record is, why it’s critical for your domain’s security, and the exact steps to create and add one to your domain.

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Offering a lead magnet to your visitors is probably one of the most effective ways to grow your email list and capture high-quality leads.

However, estimates suggest that around 10-20% of lead magnets may not be accessed by users, due to factors like email address typos, spam filters, or users simply forgetting to download them after opting in.

Over the years, I’ve learned that having a dedicated landing page with the right tools can make all the difference in grabbing attention, driving conversions, and preventing accessibility issues.

In this guide, I’ll share the steps I use to create lead magnet pages and a signup form that allows you to capture email addresses effectively.

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If you have a WordPress site, you might have noticed that your emails sometimes end up in the spam folder.

This is pretty frustrating, especially when important messages like password resets, order confirmations, or contact form responses never reach the inbox.

I’ve personally seen this happen on websites I’ve managed, and trust me, you’re not alone. The issue is with how WordPress sends emails.

But don’t worry. In this guide, I’ll share clear and easy-to-follow steps to fix your WordPress emails going to spam.

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