Privacy Policy

Your privacy is very important to us. At Easy WP SMTP we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.

SendLayer LLC (“Easy WP SMTP”) operates several websites including It is Easy WP SMTP’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Easy WP SMTP collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Easy WP SMTP’s purpose in collecting non-personally identifying information is to better understand how Easy WP SMTP’s visitors use its website. From time to time, Easy WP SMTP may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Easy WP SMTP also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Easy WP SMTP only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Easy WP SMTP’s websites choose to interact with Easy WP SMTP in ways that require Easy WP SMTP to gather personally-identifying information. The amount and type of information that Easy WP SMTP gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive Easy WP SMTP updates via email, we collect their emails. In each case, Easy WP SMTP collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Easy WP SMTP. Easy WP SMTP does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Easy WP SMTP may collect statistics about the behavior of visitors to its websites. For instance, Easy WP SMTP may monitor the most popular pages on the Easy WP site or use spam screened by the Akismet service to help identify spam. Easy WP SMTP may display this information publicly or provide it to others. However, Easy WP SMTP does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Easy WP SMTP discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Easy WP SMTP’s behalf or to provide services available at Easy WP SMTP’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Easy WP SMTP’s websites, you consent to the transfer of such information to them. Easy WP SMTP will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Easy WP SMTP discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Easy WP SMTP believes in good faith that disclosure is reasonably necessary to protect the property or rights of Easy WP SMTP, third parties or the public at large. If you are a registered user of an Easy WP SMTP website and have supplied your email address, Easy WP SMTP may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Easy WP SMTP and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Easy WP SMTP takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Easy WP SMTP uses cookies to help Easy WP SMTP identify and track visitors, their usage of Easy WP SMTP website, and their website access preferences. Easy WP SMTP visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Easy WP SMTP’s websites, with the drawback that certain features of Easy WP SMTP’s websites may not function properly without the aid of cookies.

Usage Tracking

Easy WP SMTP collects certain information through usage tracking. The purpose of usage tracking helps Easy WP SMTP to better understand our users and their website needs by looking at a range of variables in their Easy WP SMTP plugin, WordPress, and web host. This information allows us to continuously improve our product as well as our Q&A / testing process. The information may include the license key (and type), plugin activation dates, form and entry statistics to help us make sure our features and updates get tested in situations that closely match our customers’ site environments and Easy WP SMTP usage. We may also collect information of active integrations and plugin settings but sensitive settings such as API keys are automatically excluded from tracking.

Our usage tracking includes collecting information as to the WordPress active theme/plugins, locale, timezone, whether SSL enabled, or if a site is a multisite, and the site URL. In addition, the usage tracking includes determining the PHP and MySQL Versions in order to help us make sure our testing procedures have proper coverage to avoid compatibility issues, and determining the server software, which is used for testing purposes.

Opting Out of Usage Tracking

If you have a paid license with Easy WP SMTP, then you will by default be opted into usage tracking. To disable this, please reach out to support and they will happily help out. If you’re using Easy WP SMTP Lite and would like to enable usage tracking so that our team can keep making our product better, then please go to Easy WP SMTP > Settings > Misc. On this screen, you’ll need to check the Allow Usage Tracking checkbox.

Google Gmail Mailer

Easy WP SMTP’s Google Gmail mailer allows our users to easily send emails from their WordPress site via their Google accounts.

Should you elect to use this feature, our Google Gmail mailer uses the Google Gmail API to allow you to send emails from your WordPress site via your connected Google account.

Easy WP SMTP discloses client Google account information with prior user consent only to those of its employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on Easy WP SMTP’s behalf or to provide the services available at Easy WP SMTP websites (ii) and to provide necessary technical support for our services.

Easy WP SMTP discloses the use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

You can learn about the use of Google oAuth permissions here.

Business Transfers

If Easy WP SMTP, or substantially all of its assets were acquired, or in the unlikely event that Easy WP SMTP goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Easy WP SMTP may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Easy WP SMTP and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Akismet anti-spam service are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, Easy WP SMTP may change its Privacy Policy from time to time, and in Easy WP SMTP’s sole discretion. Easy WP SMTP encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Last updated: March 9, 2023